About Well Placed

Well Placed is a curated homewares concept by Naomi Burd. It is the evolution of Naomi’s bricks and mortar store space previously located in Armadale Melbourne. 

The store celebrates quality and design offering a carefully considered selection of products which are in many cases unique to Well Placed in Australia.


“Sourcing, finding, gathering, collecting and curating is what I love most in my work and creative life and this store brings together my passion through an evolving selection of products which aim to delight the senses!”


Divided in two sections; our Permanent Collection is a narrow range of tested staples, best of’s in their fields, perennial favourites, which are perfect for home and gifting year round.

Our temporary collections, released periodically throughout the year focuses on a particular mood or feeling reflecting my own sensibilities and perception of the world around us.

Id love to keep in touch with you via our newsletter, email, DM or by phone.

Your feedback and enquires are always welcomed and valued and I hope you enjoy your shopping experience with Well Placed!